Effective Date: October 13, 2026
CU Auctions is operated by Corals Unlimited LLC ("Corals Unlimited," "CU Auctions," "we," "us," or "our").
We respect your privacy and are committed to protecting the personal information you provide when registering, participating in auctions, purchasing products, or subscribing to our marketing communications.
This Privacy Policy explains how we collect, use, store, and share information through our auction platform at coralsunlimitedauctions.com.
1. Information We Collect
When you create an account or interact with CU Auctions, we may collect:
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First and last name.
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Email address.
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Telephone number, when provided.
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Billing, shipping, and delivery information.
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Account registration information.
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Auction participation, bidding activity, and purchase history.
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Marketing subscription preferences.
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Customer feedback and submitted screenshots.
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Technical information, including IP addresses, browser information, and website usage data.
Payment information is processed through Shopify and its supported payment providers. CU Auctions does not independently store your complete payment card information.
2. How We Use Your Information
We use collected information to:
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Create and maintain customer accounts.
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Process auction bids, purchases, and order fulfillment.
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Communicate important auction and account information.
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Provide customer support.
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Improve the functionality and customer experience of our platform.
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Maintain platform security and prevent fraudulent activity.
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Send promotional email or SMS communications when you have provided the appropriate consent.
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Comply with applicable legal and regulatory requirements.
3. Email Marketing
CU Auctions uses Mailchimp to manage optional email marketing subscriptions.
Customers who voluntarily subscribe may receive:
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Upcoming auction announcements.
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New coral listings.
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Special promotions and offers.
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Other CU Auctions marketing communications.
Email marketing subscriptions are optional and are not required to create an account or participate in auctions.
You may unsubscribe at any time using the unsubscribe link included in our promotional emails.
CU Auctions marketing subscribers are maintained in a dedicated Mailchimp audience, separate from our primary Corals Unlimited marketing audience.
4. SMS Marketing
CU Auctions uses SlickText to manage optional SMS marketing communications.
Customers who expressly opt in may receive recurring promotional text messages relating to auctions, new listings, special offers, and other CU Auctions promotions.
SMS marketing consent is optional and is not a condition of purchasing products or participating in auctions.
Message frequency varies. Message and data rates may apply.
You may unsubscribe from promotional text messages at any time by replying STOP. For assistance, reply HELP or contact us directly.
Additional information is available in our separately published CU Auctions SMS Terms & Conditions.
SMS consent and telephone numbers collected for SMS marketing will not be shared with third parties or affiliates for their independent marketing or promotional purposes. Information may be provided to service providers, including SlickText, solely as necessary to operate our messaging program.
5. Auction and Account Notifications
Certain communications are necessary for the operation of CU Auctions.
These may include:
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Bid confirmations and outbid notifications.
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Auction results.
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Payment reminders and deadlines.
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Order confirmations.
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Pickup and shipping information.
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Important account or security notices.
These operational communications are separate from optional marketing subscriptions.
Unsubscribing from promotional email or SMS messages does not automatically prevent necessary transactional or account-related communications.
6. Third-Party Service Providers
We use third-party services to operate our business, including:
Shopify: E-commerce, checkout, payment processing, and order management.
Mailchimp: Email marketing and subscription management.
SlickText: SMS marketing and subscription management.
Application hosting and infrastructure providers: Operation, hosting, security, and maintenance of the CU Auctions platform.
Information is shared with these providers only as reasonably necessary to deliver their respective services, subject to applicable agreements and legal requirements.
We do not sell customer personal information.
7. Data Security
We use administrative and technical safeguards intended to protect customer information against unauthorized access, disclosure, alteration, and misuse.
Access to administrative information is restricted to authorized personnel.
Although we take reasonable measures to protect information, no electronic storage or transmission method can be guaranteed completely secure.
8. Data Retention
We retain personal information for as long as reasonably necessary to operate our services, maintain business and transaction records, comply with legal obligations, resolve disputes, and enforce our agreements.
Marketing subscription information and consent records may be retained as necessary to maintain accurate subscription and suppression records.
9. Your Privacy Choices
You may:
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Update your account information through your CU Auctions customer dashboard.
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Change your optional marketing preferences.
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Unsubscribe from promotional emails.
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Opt out of promotional SMS messages by replying STOP.
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Contact us to request access to, correction of, or deletion of personal information, subject to applicable legal and recordkeeping requirements.
10. Cookies and Website Technology
CU Auctions and its service providers may use cookies and similar technologies to support account sessions, website functionality, security, and platform performance.
Where required by applicable law, additional notice or consent will be provided for nonessential tracking technologies.
11. Children's Privacy
CU Auctions is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13.
If we become aware that such information has been collected, we will take appropriate steps to address it.
12. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our services, technology, or legal requirements.
Updates will be published on this page with a revised effective date.
13. Contact Information
For privacy questions, requests, or concerns, contact:
Corals Unlimited LLC
Email: sales@coralsunlimited.com
Website: https://coralsunlimitedauctions.com
Mailing Address: 49 Topsham Fair Mall RD. Ste. 20 Topsham, Maine 04086